> ## Documentation Index
> Fetch the complete documentation index at: https://docs.obvlo.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Web App (Digital Concierge) Features

> Obvlo-hosted single-page web application for delivering personalised destination content to travellers.

# Web App (Digital Concierge) Features

> [!NOTE]
>
> Use [Web App](/product/delivery/web-app) for implementation overview. Use this page for detailed feature reference.

The Web App is an Obvlo-hosted single-page web application (SPA) configured per destination and brand. No customer infrastructure is required. Hosted and maintained by Obvlo; customers manage content via the Portal only. Content is delivered to travellers via tracked URL shortlinks and QR codes.

## Features

| Feature | What It Does | Key Capabilities |
| - | - | - |
| **Homepage** | Dynamic personalised feed of guides, listings, and promos. | Dynamic greeting based on time of day and destination weather data; Promos displayed according to personalisation, date, traveller type; Featured Guides and Featured Listings ranked above non-featured; Guide carousel (mobile/tablet) or grid (desktop); Scroll position preserved on back navigation |
| **Personalisation** | Configurable question flow to capture traveller preferences. | Button-based modules capturing traveller type, trip purpose, interests; Start/completion screens configurable in Portal; Modules toggleable on/off in Portal; Default modules: traveller type, trip purpose, interests; Responses re-rank and filter all recommendations |
| **Saved List** | Device-based saved list without account requirement. | Save and revisit recommendations without sign-up; Saved items stored on device for return visits; Directions accessible from saved recommendations; Users can edit/remove items anytime |
| **Search** | Location-based search using destination geocoordinates. | Returns destination recommendations from the database first; Google Places fallback when no listings match query; Top 12 fallback results shown; Covers content gaps so travellers always find what they need |
| **Explore & Map** | Full-page interactive map with search, clustering, and filters. | Desktop: listings column on left, map on right; Mobile/tablet: full-screen map with touch navigation; Free text search bar filters results; Activity filter (Eat, See, Drink, Do); Ranking filter (Relevance or Distance); GPS centering button; Clustering for nearby markers; Co-location modal for identical coordinates |
| **Handbook** | Optional digital handbook replacing PDFs. | Content organised into sections/blocks displayed as accordion; Each block supports text, imagery, CTA (URL, phone, email); Capacity equivalent to \~30-page PDF; Shareable directly to travellers via unique URL; Set up by Obvlo, editable by staff via Portal |
| **Area Guide Pages** | Neighbourhood pages with area introduction and nearby listings. | AI-generated cover image with four seasonal versions; Area introduction copy generated automatically; Listings selected by geographic proximity; Embedded map showing area and listings; Optional (requires area guide content configured) |
| **Thematic Guide Pages** | Theme-based guide pages with listing recommendations. | Guide name and description at the top; Listings in vertical scroll (each shows image, name, category, distance); Interactive map showing listing positions; Scroll position preserved on back navigation; Responsive across device types |
| **Individual Listing Pages** | Full detail pages for each recommendation. | Header: image carousel, trait tags, rating, distance, travel duration; What-to-expect copy generated from review data and brand guidelines; Plan-your-visit: map, distance, walking/driving time, directions link; External links (Google Maps, reviews, website); Save/Share functionality; CTA bar differs by device (desktop: sticky accordion, mobile: floating bar) |
| **Promo Pages** | Promotional content cards and detail pages. | Promo cards displayed before guides on homepage; Multiple promos grouped into custom sections (e.g. Stay, F\&B); Card fields customisable: thumbnail, title, CTA label, colour, image; Three CTA behaviours: open promo page, open handbook, open URL |
| **CSAT** | Customer satisfaction collection flow. | Triggers after personalisation complete and 12+ engagement events recorded; 1-to-5 emoji-based rating; Promoter (4-5) flow: positive feedback options + open text; Detractor (1-3) flow: improvement options + open text; Optional skip/back navigation |
| **Web App Insights** | Analytics on engagement, behavioural, and demographic data. | Engagement Data: sessions, avg duration, satisfaction scores, UTM breakdown; Demographic Data: guest country, language via Google Analytics; Psychographic Data: traveller types, purposes, interests from personalisation; Behavioural Data: active times, content patterns, price sensitivity; Technographic Data: device and browser usage |

***

## Future Updates

When new Web App features are released, simply add a new row to the table above.

## Related

* [Portal Features](/product/management/portal-features) — Configure Web App settings from Portal
* [Reporting](/product/insights/reporting-features) — View Web App engagement data


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