> ## Documentation Index
> Fetch the complete documentation index at: https://docs.obvlo.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

> Structured data output for reporting pipelines.

## Overview

Analytics sends event data from Obvlo delivery channels into your analytics setup.

<Info>
  Use case: Internal teams. Use this when you need Obvlo events in your existing analytics workflows.
</Info>

## Feed coverage

<CardGroup cols={2}>
  <Card title="Event data" icon="zap">
    Capture guest interactions across supported delivery products.
  </Card>

  <Card title="Data ownership" icon="database">
    Feed events into your own analytics environment and reporting models.
  </Card>

  <Card title="Custom tagging" icon="tag">
    Configure tracking identifiers and channel tags where required.
  </Card>

  <Card title="Export support" icon="download">
    Support downstream analysis and scheduled reporting workflows.
  </Card>
</CardGroup>

## Implementation fit

<Tabs>
  <Tab title="Google Analytics">
    Feed event data directly into Google Analytics with customer-specific tag setup.
  </Tab>

  <Tab title="Custom analytics stack">
    Route event streams into customer-selected analytics platforms when needed.
  </Tab>

  <Tab title="Team use">
    Use feeds for engagement monitoring, audience segmentation, and improvement analysis.
  </Tab>
</Tabs>

## Related

* [Reports](/product/insights/reports)
* [API](/product/delivery/api)