> ## Documentation Index
> Fetch the complete documentation index at: https://docs.obvlo.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Glossary

> Canonical terminology used across Obvlo documentation.

## Platform and workflow terms

| Term              | Meaning                                                                                                                           |
| ----------------- | --------------------------------------------------------------------------------------------------------------------------------- |
| Content Engine    | The creation system that crawls, curates, generates, assesses, and reprocesses destination content.                               |
| Portal            | The management dashboard used to manage destinations, content, delivery settings, and users.                                      |
| Management        | The platform area that covers setup, review, publishing, and access management in Portal.                                         |
| Destination Setup | The process of setting destination details, rules, and delivery settings in Portal.                                               |
| Approval Workflow | The review and sign-off process a team follows in Portal before content is published live.                                        |
| Launch Scope      | The launch scope agreed by the team, including destinations, delivery path, and content priorities.                               |
| Use Case          | The practical business objective a team wants a product path to support, such as SEO visibility, engagement, or guest experience. |

## Content model terms

| Term                   | Meaning                                                                                                            |
| ---------------------- | ------------------------------------------------------------------------------------------------------------------ |
| Destination            | A location-based entity in Obvlo with its own content and delivery settings.                                       |
| Guide                  | A collection of listings built around a place or theme.                                                            |
| Thematic Guide         | A guide focused on an interest or theme, such as food, culture, or wellness.                                       |
| Area Guide             | A guide focused on a specific location or neighbourhood within a destination.                                      |
| Listing                | An individual recommendation item used across guides and delivery channels.                                        |
| Itinerary              | A destination plan created by Obvlo.                                                                               |
| Content Theme          | A strategic topic focus for content planning, such as family, food, wellness, culture, events, or seasonal travel. |
| Content Output         | Generated content type such as guides, listings, itineraries, imagery, or related destination data.                |
| Template Configuration | Rules defining what content is created, for which audience, and under which criteria.                              |
| Brand Configuration    | Rules used by Obvlo to keep generated content aligned with brand tone, voice, and visuals.                         |
| Promos                 | Promotional content units that can be targeted and scheduled by audience and time window.                          |

## Delivery and integration terms

| Term                 | Meaning                                                                                              |
| -------------------- | ---------------------------------------------------------------------------------------------------- |
| Web App              | Obvlo's hosted Digital Concierge experience used across pre-arrival and in-stay journeys.            |
| Digital Concierge    | The customer-facing name for the hosted Obvlo Web App.                                               |
| Embeddable Widget    | The product name for Obvlo's on-site Trip Planner component that is embedded in an existing website. |
| Trip Planner         | The customer-facing name often used for the Embeddable Widget experience.                            |
| Microsite            | The customer-facing name for Obvlo HTML Pages.                                                       |
| HTML Pages           | Technical product name for Microsite pages served under your domain.                                 |
| API                  | The API used to send destination content into a customer's own system.                               |
| Partner Integrations | Pre-built connectors linking Obvlo with systems such as PMS, CMS, CRM/CDP, and AI chatbot platforms. |
| Reverse Proxy        | The technical setup used to serve Obvlo-managed Microsite pages under a customer's own domain.       |

## Performance and optimisation terms

| Term             | Meaning                                                                                                           |
| ---------------- | ----------------------------------------------------------------------------------------------------------------- |
| Guest Journey    | The sequence of traveller touchpoints across pre-arrival, in-stay, and post-launch optimisation.                  |
| Attract Stage    | The early guest-journey stage focused on search visibility and destination discovery before booking.              |
| Engage Stage     | The guest-journey stage focused on on-site interaction depth and conversion support.                              |
| Journey Coverage | The way a product supports pre-arrival planning, in-stay usage, and post-launch optimisation.                     |
| Personalisation  | The process of adapting ranking and recommendations based on traveller context, intent, or preference signals.    |
| Analytics Feed   | Event data from Obvlo delivery channels that can be sent to your analytics tools.                                 |
| Reports          | Portal dashboards used to review engagement, search, and performance trends.                                      |
| Search Model     | The framework used on Microsite pages to support SEO, GEO, and AEO discovery patterns.                            |
| SEO              | Search Engine Optimisation: practices that improve visibility in traditional search results.                      |
| GEO              | Generative Engine Optimisation: content practices aimed at improving visibility in AI-generated search responses. |
| AEO              | Answer Engine Optimisation: structuring content so direct-answer systems can retrieve and present it clearly.     |
| Change Log       | The support page that tracks notable product updates and release communication.                                   |

## Related

* [Getting Started](/getting-started/start-here)
* [Key terms](/getting-started/key-terms)
* [FAQ](/support/faq)