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The Obvlo Microsite delivers on-brand, pre-rendered HTML pages served directly on your domain via reverse proxy. Each page is purpose-built for search engine visibility and AI discoverability, turning your destination content into a durable organic traffic asset.

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Benefits

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SEO performance

Every microsite page is a fully rendered HTML document — no client-side rendering, no JavaScript dependency for content. Search engine crawlers receive complete, structured content on the first request, which improves indexing speed and ranking potential. Pages include semantic HTML, canonicals, hreflang tags for multi-language content, and structured data markup where applicable.

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AEO (Answer Engine Optimisation)

AI search engines and large language models favour content that is clear, structured, and authoritative. Microsite pages are written and formatted to appear as high-confidence answers to destination and travel planning queries. This means your content is more likely to be surfaced in AI-generated summaries and conversational search results, giving you visibility in a channel that traditional SEO does not fully address.

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Multi-language support

Pages are generated in all languages configured for your site. Each language variant is independently indexed, extending your reach across international search markets without duplicating manual effort.

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Domain authority and the reverse proxy

The reverse proxy is one of the most important aspects of the microsite setup. Rather than hosting content on a subdomain (e.g. microsite.yourdomain.com) or a third-party domain, the reverse proxy serves microsite pages as part of your main domain (e.g. yourdomain.com/destination). This matters for two reasons:
  1. Domain authority — all SEO signals (backlinks, page authority, engagement signals) accumulate on your main domain rather than being split across a separate hostname. Over time this compounds, making new pages rank faster and more competitively.
  2. Trust signals for AI — AI crawlers and answer engines weight content more heavily when it appears on a domain with an established trust profile. Pages on your primary domain inherit that trust immediately.
Without the reverse proxy in place, the full SEO and AEO benefit of the microsite is not realised. See the setup guide for reverse proxy configuration requirements.
Find more information about how to configure reverse proxy here Reverse Proxy Guide.

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Sitemap integration

Each microsite generates its own sitemap.xml covering all destination, guide, and topic pages. For search engines to discover and index these pages as part of your domain, you must reference the microsite sitemap in your main domain’s sitemap_index.xml: 
<sitemap>
  <loc>https://yourdomain.com/travel-guides/sitemap-0.xml</loc>
</sitemap>
Without this reference, search engine crawlers may not discover microsite pages during their scheduled crawl of your domain, limiting indexing coverage and delaying the SEO impact of new or updated content.

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Page types

Page typeDescriptionStatus
DestinationOverview page for a destination, covering key travel information and curated highlightsAvailable
GuideIn-depth curated content on a specific aspect of a destination — neighbourhoods, experiences, itinerariesAvailable
TopicThematic pages aggregating content across destinations around a common topic or interestRoadmap

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Destination pages

Destination pages serve as the authoritative landing page for a location. They provide structured overview content and link to all associated guides, giving both users and search engines a clear, navigable content hierarchy.

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Guide pages

Guide pages are the primary content unit of the microsite. Each guide covers a focused subject — a neighbourhood, a curated experience, a type of activity — with rich, structured content optimised to answer specific travel queries. Guides are where the majority of organic search traffic lands.

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Topic pages (coming soon)

Topic pages will aggregate content across multiple destinations around a shared theme or interest category. These pages are designed to capture broader, high-volume queries and funnel traffic into destination and guide content.