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Overview

Content Engine is the system that collects source data, creates destination content, checks quality, and keeps content up to date.
Use case: All stages. Managed in Portal with no frontend build required.

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What customers can and cannot control

  • Customers can control: brand rules, template scope, destination setup, approval workflows, and publishing decisions in Portal.
  • Customers cannot directly control: internal crawl logic, generation engine internals, or AI Judge execution rules at runtime.

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Pipeline stages

1

Ingest and classify

Collect and map source data into a shared content structure.
2

Generate content

Create editorial copy, imagery, and structured outputs by content type.
3

Assess quality

Apply AI Judge checks against brand and use-case criteria.
4

Reprocess failures

Automatically rerun failed content until it meets quality standards.
5

Publish and maintain

Keep content current through scheduled updates and refresh cycles.

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Core capabilities

Brand configuration

Apply tone, voice, and visual rules across generated outputs.

Template configuration

Define content scope, personalisation mapping, and source requirements.

Localisation

Generate locale-specific content across supported markets.

Job execution

Schedule and monitor creation jobs with queue and retry controls.

AI Judge

Assess quality per output type and keep decision logs for review.

Content outputs

Deliver guides, listings, itineraries, imagery, and related data outputs.