Overview
Content Engine is the system that collects source data, creates destination content, checks quality, and keeps content up to date.Use case: All stages. Managed in Portal with no frontend build required.
What customers can and cannot control
- Customers can control: brand rules, template scope, destination setup, approval workflows, and publishing decisions in Portal.
- Customers cannot directly control: internal crawl logic, generation engine internals, or AI Judge execution rules at runtime.
Pipeline stages
1
Ingest and classify
Collect and map source data into a shared content structure.
2
Generate content
Create editorial copy, imagery, and structured outputs by content type.
3
Assess quality
Apply AI Judge checks against brand and use-case criteria.
4
Reprocess failures
Automatically rerun failed content until it meets quality standards.
5
Publish and maintain
Keep content current through scheduled updates and refresh cycles.
Core capabilities
Brand configuration
Apply tone, voice, and visual rules across generated outputs.
Template configuration
Define content scope, personalisation mapping, and source requirements.
Localisation
Generate locale-specific content across supported markets.
Job execution
Schedule and monitor creation jobs with queue and retry controls.
AI Judge
Assess quality per output type and keep decision logs for review.
Content outputs
Deliver guides, listings, itineraries, imagery, and related data outputs.