Reporting Features

Use Reports for implementation overview. Use this page for detailed feature reference.

Obvlo Reporting provides engagement analytics, search engine visibility metrics, and guest recommendation ranking data across HTML Pages and Widget delivery channels. Powered by Google Analytics (engagement), Google Search Console (SEO/GEO), and SE Ranking (ranking and GEO performance).

Features

Feature	What It Does	Key Capabilities
Account Setup	Connect Google Analytics and Google Search Console to your Portal account.	Link Google Analytics property to view HTML Pages and Widget engagement data; Link Google Search Console property to view SEO/GEO search data; Account owner authorizes connection via OAuth (one-time setup); Unlocks all engagement and SEO/GEO reporting features
Engagement Insights	Dashboard of visitor and interaction metrics.	Active Users: daily active users on HTML Pages and Widget; Sessions: total user sessions; Engagement Rate: % users with meaningful interactions; Session Duration: average time spent; Top Pages: which pages/sections drive most traffic; Top Interactions: which recommendation types or categories get most clicks; Drill down by date range, device type, or geographic location
Search Visibility (SEO/GEO)	Keyword performance and search engine visibility.	Search Volume: estimated monthly search volume for tracked keywords (Google data); Impressions: how many times your content appeared in search results; Clicks: how many users clicked through from search; Click Through Rate (CTR): ratio of impressions to clicks; Top Performing Keywords: ranked by traffic, impressions, CTR; Filter by search intent type: navigational (brand), informational (guides), commercial, transactional
Ranking & GEO Performance	Monitor page rankings and geographic search visibility.	Manual Keyword Ranking: custom tracking list of keywords you want monitored (requires SE Ranking setup); GEO Rankings: ranking position across geographic areas for targeted geo-keywords (shows variation by location); Historical Trend: see ranking changes over time; Target vs. Actual: compare target rank position vs. actual position; Local Pack: visibility in Google Local Pack for geo-specific queries; Powered by SE Ranking integration
Recommendation Insights	Engagement data for guest recommendations displayed in Widget.	Top Recommendations: which venues get most clicks; Engagement by Type: recommendations clicked by type (Restaurant, Bar, Activity, etc.); Click-Through Rate: % of widget viewers who click recommendations; Location Affinity: which recommendations drive clicks by geography; Guest Rating Distribution: breakdown of ratings for each recommendation; Export: download data for further analysis
Custom Reporting Periods	Flexible date range selection.	Compare year-over-year: current period vs. same period last year; Compare month-over-month: current month vs. previous month; Custom date range: select any start and end date; Scheduled Reports: (planned future feature) receive weekly/monthly email summaries
Data Export	Download reporting data for your own analysis.	Export engagement data as CSV; Export search data as CSV; Export ranking data as CSV; Combine with your own data in spreadsheets or BI tools; No API export limit

Account Requirements

Connection Type	Requirement	Purpose
Google Analytics	Property with traffic from HTML Pages or Widget	Engagement and user interaction data
Google Search Console	Property covering your domain	Search visibility, impressions, clicks, keywords
SE Ranking Account	(Optional) with keyword tracking configured	Manual keyword ranking and GEO performance tracking

Technical Details

Data Freshness: Google Analytics data updates within 24 hours; Google Search Console data updates daily; SE Ranking data updates based on your crawl frequency (configurable). Data Retention: Obvlo retains engagement and search data in Portal for 12 months; download/export for longer-term archival. Attribution: Widget engagement data attributed separately from HTML Pages engagement data, allowing you to compare performance by delivery channel.

HTML Pages Features — Delivery channel for SEO/GEO content
Widget Features — Delivery channel for guest recommendations
Portal Features — Access and configure reporting from Portal

​Reporting Features

​Features

​Account Requirements

​Technical Details

​Related

Reporting Features

Features

Account Requirements

Technical Details

Related