HTML Pages (Microsite) Features

Use Microsite for implementation overview. Use this page for detailed feature reference.

The HTML Pages (Microsite) is a collection of SEO, GEO, and AEO-optimised pages hosted by Obvlo but served under the customer’s web domain via reverse proxy. No CMS is required. Three page types available: Destination Pages, Guide Pages (Thematic and Area), and Topic Pages (Beta).

Features

Feature	What It Does	Key Capabilities
Site Settings	Configure global CSS, branding, and widget visibility.	Add or update custom CSS to control visual styling; Select which brand configuration HTML pages should use; Enable embeddable widget on HTML pages and set which page types show it; Preview changes before publishing; Publish changes to push live updates instantly
Site Pages	Edit individual HTML pages section by section.	Each page divided into named sections edited independently; Manually edit static text or regenerate copy using AI-Assisted tool; Regenerated copy factors latest content from database; Regenerate entire page to refresh all content and imagery
Destination Pages	Overview pages for destinations with guide page links.	References and links to individual guide pages using long-tail keyphrases; Targets geographic, branded, and informational non-branded keywords; Editable sections: hero, themed content, fact sections; Copy manually editable or regeneratable via AI tool; Custom or Obvlo-supplied imagery; Configurable page author per page
Thematic Guide Pages	Theme-based guide pages targeting informational keywords.	List-based display of listing recommendations per theme; Editable sections: hero, themed sections, guide content; Copy manually editable or regeneratable; Custom or Obvlo-supplied imagery; Listing changes made in content library, sync automatically; Configurable page author
Area Guide Pages	Geo-area pages with listings woven into narrative copy.	Introduces specific area with listing names as keyword anchors in copy; Targets geo-area-specific informational keywords; Editable sections: hero, themed sections, fact sections; Copy manually editable or regeneratable; Custom or Obvlo-supplied imagery; Configurable page author
Topic Pages (Beta)	Comprehensive long-form pages on specific audience/niche topics.	Covers informational, commercial, transactional, and navigational search intent; Structured as authoritative knowledge reference for AI search engines and LLMs; Seven page sections: Hero, Quick Tips, Accommodation, Guides, Itinerary, FAQ, Featured; Each page requires dedicated Obvlo build time (requires preview/review before go-live); Expected release Q1 2026
HTML Pages Insights	SEO, GEO, and engagement tracking.	Engagement Data: user sessions and engagement via Google Analytics; SEO/GEO Search Data: search volume, impressions, clicks via Google Search Console; Ranking Data: manual SEO ranking and GEO performance tracking via SE Ranking (based on keywords confirmed with customer)

Technical Details

Server-Rendered HTML: Fully rendered HTML with no client-side rendering dependency; search engine crawlers receive complete structured content on first request. SEO Optimisation: Semantic HTML, canonicals, hreflang tags for multi-language content, structured data markup. GEO (Generative Engine Optimisation): Rich destination content published under your domain increases the chance your brand is cited in AI-generated travel responses. AEO (Answer Engine Optimisation): Pages structured and formatted to appear as high-confidence answers to destination/travel planning queries for AI search engines and large language models.

Future Updates

When new HTML Pages features are released, simply add a new row to the table above.

Portal Features — Configure HTML Pages settings from Portal
Embeddable Widget — Alternative low-integration delivery option
Reporting — View HTML Pages engagement and ranking data

​HTML Pages (Microsite) Features

​Features

​Technical Details

​Future Updates

​Related

HTML Pages (Microsite) Features

Features

Technical Details

Future Updates

Related