Platform and workflow terms
| Term | Meaning |
|---|---|
| Content Engine | The creation system that crawls, curates, generates, assesses, and reprocesses destination content. |
| Portal | The management dashboard used to manage destinations, content, delivery settings, and users. |
| Management | The platform area that covers setup, review, publishing, and access management in Portal. |
| Destination Setup | The process of setting destination details, rules, and delivery settings in Portal. |
| Approval Workflow | The review and sign-off process a team follows in Portal before content is published live. |
| Launch Scope | The launch scope agreed by the team, including destinations, delivery path, and content priorities. |
| Use Case | The practical business objective a team wants a product path to support, such as SEO visibility, engagement, or guest experience. |
Content model terms
| Term | Meaning |
|---|---|
| Destination | A location-based entity in Obvlo with its own content and delivery settings. |
| Guide | A collection of listings built around a place or theme. |
| Thematic Guide | A guide focused on an interest or theme, such as food, culture, or wellness. |
| Area Guide | A guide focused on a specific location or neighbourhood within a destination. |
| Listing | An individual recommendation item used across guides and delivery channels. |
| Itinerary | A destination plan created by Obvlo. |
| Content Theme | A strategic topic focus for content planning, such as family, food, wellness, culture, events, or seasonal travel. |
| Content Output | Generated content type such as guides, listings, itineraries, imagery, or related destination data. |
| Template Configuration | Rules defining what content is created, for which audience, and under which criteria. |
| Brand Configuration | Rules used by Obvlo to keep generated content aligned with brand tone, voice, and visuals. |
| Promos | Promotional content units that can be targeted and scheduled by audience and time window. |
Delivery and integration terms
| Term | Meaning |
|---|---|
| Web App | Obvlo’s hosted Digital Concierge experience used across pre-arrival and in-stay journeys. |
| Digital Concierge | The customer-facing name for the hosted Obvlo Web App. |
| Embeddable Widget | The product name for Obvlo’s on-site Trip Planner component that is embedded in an existing website. |
| Trip Planner | The customer-facing name often used for the Embeddable Widget experience. |
| Microsite | The customer-facing name for Obvlo HTML Pages. |
| HTML Pages | Technical product name for Microsite pages served under your domain. |
| API | The API used to send destination content into a customer’s own system. |
| Partner Integrations | Pre-built connectors linking Obvlo with systems such as PMS, CMS, CRM/CDP, and AI chatbot platforms. |
| Reverse Proxy | The technical setup used to serve Obvlo-managed Microsite pages under a customer’s own domain. |
Performance and optimisation terms
| Term | Meaning |
|---|---|
| Guest Journey | The sequence of traveller touchpoints across pre-arrival, in-stay, and post-launch optimisation. |
| Attract Stage | The early guest-journey stage focused on search visibility and destination discovery before booking. |
| Engage Stage | The guest-journey stage focused on on-site interaction depth and conversion support. |
| Journey Coverage | The way a product supports pre-arrival planning, in-stay usage, and post-launch optimisation. |
| Personalisation | The process of adapting ranking and recommendations based on traveller context, intent, or preference signals. |
| Analytics Feed | Event data from Obvlo delivery channels that can be sent to your analytics tools. |
| Reports | Portal dashboards used to review engagement, search, and performance trends. |
| Search Model | The framework used on Microsite pages to support SEO, GEO, and AEO discovery patterns. |
| SEO | Search Engine Optimisation: practices that improve visibility in traditional search results. |
| GEO | Generative Engine Optimisation: content practices aimed at improving visibility in AI-generated search responses. |
| AEO | Answer Engine Optimisation: structuring content so direct-answer systems can retrieve and present it clearly. |
| Change Log | The support page that tracks notable product updates and release communication. |