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Overview

Microsite publishes destination content on your own domain. In Portal, this appears as HTML Pages. Use this page to see what Microsite covers and where to go next.
Integration level: Low integration. Obvlo hosts and maintains pages, your team manages content and publishing through Portal.

Search model

Pages are served as HTML, which helps search engines crawl and index content.

Setup

Microsite starts with domain or URL path setup in Portal. In most cases, Obvlo sets this up with your team. This setup creates the foundation for strategy, content generation, page editing, and publishing.

Workflow at a glance

Obvlo’s implementation team builds your Microsite for you from start to finish. Along the way, they work directly with different parts of your team, depending on the stage:
  • For strategy, and for content and page management, Obvlo works with your marketing team to agree the approach and review pages before they go live.
  • For integration and delivery, Obvlo works with your technical team to get Microsite connected and live on your domain.
  • For reporting and visibility, Obvlo sends quarterly reports. You can also check on reporting and visibility whenever you’d like.

Core capabilities

1. Setup and context capabilities

Define domain, brand context, and tone direction.

Domain setup

Configure the domain or URL path where Microsite pages are served.Learn more

Brand tone

Define the style, voice, and presentation direction for your Microsite.Learn more

2. Strategy capabilities

Set your content brief and targets.

Content brief

Set business goals, audience direction, and priority content pillars.Learn more

Targets

Define search targets and focus areas that shape the site structure.Learn more

3. Content and page management capabilities

Build structure, generate content, and manage pages.

Sitemap

Turn strategy into a page structure for your Microsite.Learn more

Content generation

Generate and review page content based on your approved strategy.Learn more

Site Editor

Manage pages, review sections, and open Page Editor for day-to-day updates.Learn more

4. Integration and delivery capabilities

Configure delivery and publishing workflow.

Integration options

Choose the delivery setup that fits your website stack.Learn more

Delivery setup

Configure how content is served to live website visitors.Learn more

5. Reporting and visibility capabilities

Review outcomes and search performance.

Performance reporting

Track engagement and site outcomes after launch.Learn more

Visibility reporting

Review SEO, GEO, and AEO visibility trends over time.Learn more

Data sources

See what feeds your Microsite reporting.Learn more

What to explore next