Step 4: Using your content
This is where you activate the agreed rollout path.Use your content by goal
- SEO and discoverability: Microsite onboarding guide
- Guest experience: Web App (Digital Concierge)
- Digital channel enhancement: Widget onboarding guide
- Custom integrations: API overview
Common questions
| Question | Answer |
|---|---|
| When should I choose Web App over Widget? | See Web App FAQs. |
| What do I need to prepare for Widget implementation? | See Embeddable Widget FAQs and the Widget quick start. |
| When should I use API instead of hosted channels? | See API FAQs. |