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Use this guide to plan Embeddable Widget rollout with clear ownership across onboarding, implementation, and launch.

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Who should use this page

  • Customer teams: use this page for rollout planning, ownership, and launch readiness.
  • Developers: use Widget quick start for implementation and configuration.

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What this product is

Embeddable Widget (Trip Planner) is the embeddable Obvlo experience inside your existing website. It keeps users on your site while they explore local recommendations.

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Best use case

Use the Widget when you want Obvlo content inside your existing website without sending users to a separate experience.

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What to align before setup

  • Target pages for launch (for example, homepage or destination pages)
  • Destination scope and content readiness
  • Brand presentation expectations on the host site
  • Internal owner for website release and launch testing sign-off

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Rollout milestones

1

Confirm placement and launch scope

Agree which pages will host the Widget and which destinations will be activated first.
2

Confirm content approval is complete

Content should be reviewed and approved before the Widget goes live.
3

Confirm implementation owner and timeline

Identify who owns the technical setup and agree a target launch date.
4

Run launch checks

Validate the Widget across key devices and browsers before opening to guests.

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Who does what

  • Your team owns page placement, release planning, and sign-off.
  • Obvlo supports onboarding, implementation guidance, and escalation.

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Technical setup

For implementation steps and configuration details, use the Widget quick start.
QuestionAnswer
Can I customise the widget to fit my brand?Yes. You can configure colours, images, logos, and supported fonts. See Configuration reference.
How do I ensure the widget is functioning correctly on my site?Run an end-to-end check across key devices and browsers before go-live.
How do personalised recommendations work?Recommendations are ranked and filtered by traveller inputs (traveller type, interests, trip type), external factors (weather, time of day, time of year), and editorial priority — Featured guides rank above non-featured guides across all channels.
Does the widget support analytics tracking?Yes. Google Analytics is automatic. For other providers, add a JavaScript event listener. See Analytics events.
Where do I find my host-id?In the Portal, go to Destinations. The value is listed under the Destination ID column. See Widget quick start.
Can I display a specific guide when the widget loads?Yes. Use the guide-id or neighbourhood-id attribute. See Configuration reference.