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Use this guide to plan rollout of HTML Pages (Microsite) with clear ownership across content, approvals, and launch.

What this product is

Microsite (HTML Pages) is Obvlo’s search-focused page layer. Obvlo hosts the pages and they are served under your domain for destination discovery use cases.

Best use case

Use Microsite when SEO, GEO, and destination discoverability are core launch goals — putting your destination content in front of guests at the search and discovery stage.

What to align before setup

  • Priority destinations and page scope for launch
  • Content readiness and approval ownership
  • Website and domain coordination with your technical owner
  • Success metrics across attract, engage, and convert stages

Rollout milestones

1

Confirm destination and page scope

Agree which destinations and page types are included in launch scope.
2

Confirm page review and sign-off process

Identify who reviews pages and who gives final sign-off before launch.
3

Confirm technical owner and launch sequence

Ensure your domain and DNS coordination is assigned and scheduled.
4

Validate launch checklist and monitoring approach

Run a pre-launch check and agree how performance will be tracked post-launch.

Who does what

  • Your team owns scope, approvals, and launch decisions.
  • Obvlo supports onboarding, implementation guidance, and escalation.

Technical setup

For implementation and configuration detail, use the Microsite overview.
QuestionAnswer
What is Microsite best used for?Microsite is best when SEO, GEO, and destination discoverability are priorities.
Do we need our own CMS to use Microsite?No. Obvlo hosts and maintains Microsite pages. Your team manages content through Portal.
Can Microsite pages sit under our own domain?Yes. Microsite is served under your domain using reverse proxy. See Reverse proxy setup.
Is the reverse proxy required?Without it, the full SEO and domain authority benefit is not realised. See Reverse proxy setup.
Does Microsite support multiple languages?Yes. Pages are generated in all configured languages, each independently indexed. See the Language reference.
How do we monitor Microsite performance?Use Portal Reports and your analytics setup. See Reporting.